Effective Date: December 24, 2024
Introduction and Our Commitment
At Brandsoul Infotech, we are deeply committed to providing you with a secure, transparent, and user-friendly online experience. This Comprehensive Cookie Policy is a core component of that commitment. It is designed to provide you with a detailed and clear explanation of what cookies are, how we responsibly use them on our website, www.brandsoulinfotech.com, and, most importantly, the full range of choices you have regarding your cookie preferences. By continuing your engagement with our website and services, you are acknowledging and consenting to the use of cookies as detailed in this policy.
What Are Cookies?
Cookies are small, often encrypted, text files that are downloaded and stored on your computer, tablet, or mobile device when you visit a website. Think of them as a website’s memory; they allow a site to “remember” you and your preferences over time. This can be for the duration of a single visit, a “session cookie,” which is automatically deleted when you close your browser, or for repeat visits, a “persistent cookie,” which remains on your device for a specified period or until you manually delete it.
Cookies can be further categorized based on their origin:
First-Party Cookies: These are cookies set directly by the website you are visiting—in our case, by
www.brandsoulinfotech.com. They are typically used to store your preferences for that site and to manage your logged-in session.Third-Party Cookies: These cookies are set by a domain other than the one you are visiting. They are often used for cross-site tracking, ad-serving, and analytics services provided by third parties.
How We Use Cookies
We use cookies for a wide array of purposes, all with the goal of enhancing your user experience, ensuring the security of our website, and allowing us to continuously analyze and improve our performance. The cookies we utilize are carefully selected and can be categorized as follows:
Essential Cookies (Strictly Necessary Cookies): These cookies are absolutely vital for the website to function correctly. They enable core functionalities such as secure logins, secure payments, and navigating between pages. For example, they allow you to remain logged into your account as you move from one page to another without having to re-authenticate. Without these cookies, our website would not be able to operate, and we could not provide you with the services you expect.
Performance and Analytics Cookies: These cookies collect crucial, anonymized information about how visitors interact with our website. They help us understand things like which pages are the most popular, how long users spend on the site, and if they encounter any error messages. We use services like Google Analytics, which set their own cookies to generate these reports. By analyzing this aggregated data, we can diagnose technical issues, optimize content, and ultimately improve the performance and usability of our website for everyone.
Functional Cookies: These cookies are designed to provide a more personalized and enhanced experience by remembering your choices and preferences. For instance, they can remember your chosen language, your username, or the region you are in, so you don’t have to re-enter this information on every visit. They also enable us to offer more advanced features, such as remembering your preferences for video playback or your choices in interactive polls.
Marketing and Advertising Cookies: These cookies are used to track your browsing habits across different websites and build a profile of your interests. This allows us to and our advertising partners to serve you with personalized, relevant advertisements and promotional content that we believe may be of interest to you. These cookies also help us measure the effectiveness of our marketing campaigns. They remember that you have visited our website, and this information may be shared with other organizations, such as advertisers, to ensure our ads reach the right audience.
Managing Your Cookie Preferences and Your Choices
You have complete control over the use of cookies on our website. While most web browsers are configured to accept cookies automatically, you have the option to modify your settings to decline cookies or to notify you whenever a cookie is being placed on your device.
We have provided specific instructions for the most popular web browsers to assist you:
Google Chrome: Navigate to
Settings>Privacy and security>Site Settings>Cookies and site data. Here you can choose to block all cookies, allow them, or manage specific site permissions.Mozilla Firefox: Go to
Options>Privacy & Security>Cookies and Site Data. You can choose from various levels of privacy, including blocking third-party cookies or all cookies.Microsoft Edge: Find
Settings and more>Settings>Cookies and site permissions. You can clear browsing data, manage cookies, and set permissions for specific sites.Safari: Access
Preferences>Privacy>Manage Website Data. From here, you can view the cookies stored on your device and remove them individually or all at once.
It is important to understand that disabling or blocking certain cookies, particularly essential or functional cookies, may negatively impact your browsing experience and the full functionality of our website. For example, if you disable essential cookies, you may find that you cannot log into your account, and if you disable functional cookies, your personalized settings may not be saved.
Third-Party Cookies and External Websites
As part of our commitment to delivering a rich user experience, our website may include content and functionality from trusted third-party services. These services may include embedded videos from platforms like YouTube, social media sharing buttons, and advertising networks. These third parties may set their own cookies, and we do not have direct control over them.
The collection, use, and management of data by these third parties are governed by their respective privacy and cookie policies. We strongly encourage you to be proactive and review the privacy policies of any third-party services you interact with to understand how they use and protect your data.
Changes to This Cookie Policy
We may periodically update this Comprehensive Cookie Policy to reflect changes in our operational practices, technological advancements, or to ensure compliance with new legal and regulatory requirements. When we make a change, we will update the “Effective Date” at the top of this policy. For any significant changes, we will take appropriate measures to notify you, such as by posting a prominent notice on our website or through other direct communication channels. We recommend that you revisit this page regularly to stay informed about our use of cookies and your options.
Contact Us
If you have any questions, concerns, or require further clarification regarding our Cookie Policy, please do not hesitate to contact us. We are here to help and committed to addressing your inquiries.
Brandsoul Infotech (SMC-PVT) Limited
Email:
info@brandsoulinfotech.com
